Brilliance

Brilliance China Automotive Holdings, founded in 1991 in Shenyang, Liaoning province, is best known as BMW's long-standing joint venture partner in China (BMW Brilliance since 2003). The standalone Brilliance brand targets entry and mid-range segments with the V6 sedan and FRV / FRV Cross hatchbacks. In Egypt, Brilliance is one of the longest-established Chinese marques, distributed by Brilliance Bavarian Auto in the Ismailia Desert Road industrial zone. Its models appeal to buyers seeking functional, value-oriented vehicles. Brilliance is present in Morocco through local importers.